Alexander Wolf’s career began where most marketing stories don’t: finance. Working inside growth-stage companies taught him that a healthy business is a mosaic sales, operations, brand, data all snapped together around one clear objective.
In 2019 he founded New Rey Media, a full-service marketing agency that helped clients from mining to craft breweries uncover those growth levers through smart content and strategy. The agency’s podcast became his favorite lab: In 2021 Alex hosted a podcast round-table with six real-estate agents some brand-new, others seasoned pros to unpack their first six months on the job. Every participant described the early weeks as confusing and reactive. The ones who eventually broke through all credited a single turning point: putting repeatable systems in place.
Late 2022 brought a chance to create social-media content for a handful of agents. Inside their CRMs and balance sheets, Alexander saw the same pattern he’d witnessed in other industries: growth capped by scattered processes. So he asked the question that still drives us today: “If this were my brokerage, how would I build it for scale?”
Two years and dozens of sprint iterations later, that answer became a standalone company. Homestead Den now partners with a select group of agents who want to step out of hustle mode and lead a real business.
We implement, manage, and optimise—so you don’t log into yet another tool.
After setup, we earn when you close deals.
We only work with a select few Realtor CEO clients at a time, ensuring deep attention.
Clear milestones, weekly updates, and measurable ROI.
What it looks like in practice.
Every decision starts with the question “Does this make the business more repeatable and predictable?” Tools and tactics follow strategy, never the other way around.
We work shoulder-to-shoulder with you—no hand-offs or hidden agendas—and tie our success to measurable client growth.
Plain-language plans, shared dashboards, and honest timelines. You always know what’s working, what isn’t, and why.
Monthly reviews, data-driven tweaks, and test-learn cycles keep the engine humming and your edge sharp.
